South African Stylist Living in the Netherlands – Interview with Reta Visser

We have a background where nothing comes easy. South Africans are used to doing business under difficult circumstances.”

We interviewed Reta Visser about her styling business in the Netherlands. Here’s her story.

What is the official name of your business (as registered at the Dutch Chamber of Commerce)?

All About Style

What services/products does your business provide?

Vastgoed Styling, Woning Fotografie, Personal Styling

When did you start your business?


Why did you start your business in the Netherlands? How did your business come into existence?

I am a certified vastgoed stylist, woning fotograaf and personal stylist. I discovered that if you want to buy or rent a house in Netherlands your first sitting is on Funda. The photography and styling of houses is often done by trained stylists and photographers. It is a job in itself. I enrolled at House of Kiki and Vastgoed fotografie Opleiding and finished my course last year and registered my company All About Style. I also have an interest in Personal Styling . I am a certified personal stylist, I qualified through Styleschool by Danie in Amsterdam. I do freelance personal styling of women and men and wardrobe editing.

What have been some of the challenges of doing business in the Netherlands?

I only just started my company but the biggest challenge is speaking Dutch, understanding the Dutch way of doing business and having enough contacts in a country where you are new.

What advice can you give to fellow South African business owners wishing to start their businesses in the Netherlands?

Have a website, speak to many people, network as much as you can, get references

Can you provide some words of inspiration to help your fellow South African business owners living in the Netherlands?

I am starting fresh but I know how hard South Africans can work to make a success. We have a background where nothing comes easy, South Africans are used to doing business under difficult circumstances. Celebrate small achievements. We are used to caring for our customers and we have good people skills. Nothing beats hard work, enthusiasm and a bit of luck.

In order to support fellow South Africans, is there a discount or special discount code for those wishing to purchase your products/services?

Yes 20% off on all services.

How can we get in touch with you?




Instagram: allaboutstyle_reta

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