We interviewed Nicole Dawson Cullinan about her health and lifestyle business in the Netherlands. Here’s her story.
What is the official name of your business (as registered at the Dutch Chamber of Commerce)?
What services/products does your business provide?
Online Consultations – Health and lifestyle, Homeopathic and Functional medicine, Webinars, Workshops
When did you start your business?
Why did you start your business in the Netherlands? How did your business come into existence?
I started my business in SA in 2000 and closed it when I left in 2016. Many people I met encouraged me to start up again in NL so in 2020 I rebranded my old business and created Wellness Place International.
What have been some of the challenges of doing business in the Netherlands?
My major challenge has been Dutch language proficiency which I need to be registered with a local council.
What advice can you give to fellow South African business owners wishing to start their businesses in the Netherlands?
1. Take time to do market research
2. Create a professional online presence
3. Have a clear target audience and marketing message
4. Network in your community
5. Collaborate where mutually beneficial
Can you provide some words of inspiration to help your fellow South African business owners living in the Netherlands?
My best advice is to network and get involved in your community or create collaborations with like-minded entrepreneurs for mutually beneficial outcomes. Essentially as a new comer in a foreign environment one needs to find your tribe both in life and business.
In order to support fellow South Africans, is there a discount or special discount code for those wishing to purchase your products/services?
I would like to offer all South Africans in the Netherlands €20 off their first consultation when using coupon code ‘healthysaffers2021’ Go to www.wellnessplaceint.com/services.
The city/town/province in the Netherlands where you’re located:
Eindhoven, Noord Brabant
How can we get in touch with you?
South African Health Specialist Living in the Netherlands – Interview with Nicole Dawson Cullinan